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Anna's Boutique City

Crafting Dreams into Beautiful Realities

Our Story

From humble beginnings to 50,000+ handmade creations, discover the passion behind every piece

Anna's Boutique City Store Interior

Welcome to Our World

Founded in South Africa in 2021, Anna's Boutique City has successfully made over 50,000 scrunchies since its inception. At ABC, every product is handmade with love. It's also the home of vibrant colors and high-quality creations.

When you support local, you support a dream.

Every piece tells a story of craftsmanship, dedication, and the pursuit of beauty. We believe that handmade items carry a special energy that mass-produced products simply cannot replicate.

What Makes Us Special

Three pillars that define our commitment to excellence

Curated Collections

Anna Priscilla takes pride in offering a personalized touch to every project. From elegant floral arrangements to custom centerpieces and themed décor, each collection is thoughtfully curated to reflect the client's personality and style.

Exceptional Quality

Every detail is carefully crafted by the team at ABC to ensure beauty, elegance, and lasting impressions. Quality is at the heart of what we do, with handmade creations that turn visions into reality.

Customer Happiness

Your joy is our passion. We strive to make every event a one-of-a-kind masterpiece, delivering not only stunning results but also an unforgettable and stress-free experience from start to finish.

50K+
Scrunchies Made
2021
Founded
5+
Years Experience
100%
Handmade

Meet Our Founder

Anna Priscilla

Founder & Creative Director

Anna Priscilla is the visionary behind ABC, a boutique event decorating service that transforms ordinary spaces into extraordinary experiences. With over 5 years of experience in the event industry, Anna is passionate about crafting unique, bespoke designs that capture the essence of every special occasion.

From intimate weddings to grand corporate events, Anna blends creativity, attention to detail, and a love for vibrant aesthetics to bring clients' visions to life. Her dedication to handmade quality and personal touch has made ABC a trusted name in South Africa's creative industry.